DATE: - July 26th
Venue San Francisco TBA
Cost $99 Until May 15th, $149 Until July, July 15th, $199 After July 15th
Contact U.S. Larry Lockhart 727-388-9849 Larry@nextvisionmedia.com
UK: Ajit Jaokar Ajit.Jaokar at futuretext.com

Mobile web and mobile application strategies workshop is targeted at web designers and developers wanting to deploy mobile applications to maximise mindshare and improve customer reach.

Today, the mobile device is fast becoming the de-facto way to access the Internet. Thus, for many businesses, their customers may already be using mobile devices to access their site. However, inspite of its promise, the mobile ecosystem remains fragmented. The challenge for any business is to view the customer relationship holistically. This means, the business has to interact with the customer no matter what device/ platform they use and still provide the best experience for that environment.

In this workshop, we explore the strategies to achieve this goal.

In the first wave of mobile applications, iPhone and Android applications dominated the ecosystem. However, today it is no longer enough to simply have a Mobile Applications strategy because the ecosystem has now evolved to include the Mobile Web.

Targeted towards web developers, web designers but also professionals already using Mobile devices, the workshop will provide practical insights on strategies which can be adopted to profit from Mobile Web and Mobile apps.

Approaching the discussion from the perspective of web technologies, the workshop covers cross platform strategies (combined mobile web and app strategies) including reach, monetization, advertising and development

Workshop outline:

• The Mobile Ecosystem
• Principles of mobile design.
• Mobile Technologies and platforms(web technologies, native app technologies and Cross platform development environments)
• Deploying a community based mobile application on iPhone, Android, iPad, Nokia S60 devices, RIM and WebOS for an illustrative community app

Presented by Ajit Jaokar

Ajit Jaokar is the founder of the London based publishing and research company futuretext focussed on emerging Web and Mobile technologies. In 2009-2010, Ajit was nominated as part of the Global Agenda Council on the Future of the Internet by the world economic forum. Ajit chairs Oxford University's Next generation mobile applications panel and conducts a course on Web 2.0, Social networking, Mobile Web 2.0 and LTE services at Oxford University.

Ajit's thinking is widely followed in the industry and his blog, the OpenGardens Blog, which was recently rated a top 20 wireless blog worldwide. Media appearances include BBC – Newsnight – 3phone launch; CNN money; BBC digital planet.

Ajit's latest books are Open Mobile, Social Media Marketing and Mobile Web 2.0.

His recent talks and forthcoming talks include: MobileWorld Congress(2011, 2009, 2008, 2007); CTIA 2011, CEBIT 2009; Keynote at O Reilly Web20 expo (April 2007);Keynote at Java One; European Parliament – Brussels – (Electronic Internet Foundation); Stanford University's Digital visions program; MIT Sloan;Fraunhofer FOKUS ; University of St. Gallen (Switzerland)

His consulting activities include working with companies to define value propositions across the device, network, Web and Social networking stack spanning both technology and strategy. He has worked with a range of commercial and government organizations globally including The European Union, Telecoms Operators, Device manufacturers, social networking companies and security companies in various strategic and visionary roles